“The risk, to be defined an “opportunity”, must be, first of all, recognized, understood, and managed.
We live in a more risky era, by definition. In the past, risks were experienced as the consequence of a choice, today the risk is the choice itself.
The challenge of PCA is to share with its clients all the risks associated with their activities, identifying all the characteristics of a new investment, the implications on its growth, on its reputation, on the compatibility of the same to the macro-trends, on its sustainability (not only financial), on the threats linked to the standards which must be implemented (in cases of new countries or new lines of product/service).
