“Affinity Marketing” is a new trend in the insurance market, which goes beyond a single policy, with a real strategy for subjects that have an “affinity” between them: for example, the employees of a company, members of a sports association or the customers of a shopping center. These are the recipients of Affinity Marketing.
These groups also become relevant in the Insurance sector, because they constitute those groups that have similar insurance characteristics and needs, making it possible to design rates, products and terms to reflect their specific demands. It is a constantly expanding market, also in light of the ever growing need for customized insurance products. This has also resulted in an increase in the number of companies, associations and institutional subjects looking to meet the demands of these groups.
THE FOUNDING OF “AFFINITY PCA”
PCA Broker has founded Affinity PCA, a division that develops insurance programs and services designed for single individuals with and on behalf of its Partners (Companies, Institutions, Associations).
Thanks to these projects, PCA Partners can build more loyalty among their customers, employees or suppliers, as well as significantly increase income based on highly visible, successful marketing initiatives.
The main objective of the projects in the Affinity division is not only the diffusion of insurance products within a specific group, but also the activation of a partnership with Customers to offer a service with high added value for their associates, customers and suppliers.
ADVANTAGES FOR PARTNERS
Affinity PCA also provides a series of advantages for the Partners they develop insurance programs with, all part of a corporate welfare strategy. This allows Affinity PCA to contribute to reinforcing the relationship between the company and workers based on loyalty and trust, also beyond the working context, because with Affinity PCA companies can extend their reach to support/collaborate with employees in many different fields and areas of their daily lives.
Furthermore, Affinity PCA allows Partners to access advantageous insurance solutions that are hard to find on the market.
The products and services are designed in close collaboration with Partners during each stage of the project life cycle. In particular:
- analysis of insurance needs;
- selection of solutions;
- formulation of marketing strategies;
- commercial launching of solutions.
FROM COLLABORATION TO OPTIMIZATION
Constant and profitable collaboration makes it possible to continuously improve all aspects of the project. This reinforces the bond between the subjects using the service and our Partners, therefore:
- offering added value;
- differentiating from competitors;
- increasing the offering for Employees;
- increasing loyalty among Employees.
With 30 years of history and innovation, PCA Broker is at the heart of the evolution of the insurance market thanks to the new opportunities offered by Affinity Marketing.