{"id":26306,"date":"2020-05-14T13:52:59","date_gmt":"2020-05-14T11:52:59","guid":{"rendered":"https:\/\/www.pcabroker.com\/il-design-thinking-per-le-assicurazioni\/"},"modified":"2025-11-12T16:55:35","modified_gmt":"2025-11-12T15:55:35","slug":"il-design-thinking-per-le-assicurazioni","status":"publish","type":"post","link":"https:\/\/www.pcabroker.com\/en\/il-design-thinking-per-le-assicurazioni\/","title":{"rendered":"Il design thinking per le assicurazioni"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\"  alt=\"Design Thinking - PCA Consultative Broker\" title=\"Design Thinking \u2013 PCA Consultative Broker\" src=\"https:\/\/www.pcabroker.com\/wp-content\/uploads\/2023\/06\/design-thinking.jpg\" \/><\/figure>\n<p class=\"old-VC-separator-transparent\">\n<p> Per superare le sfide moderne, sono necessari nuovi paradigmi e le compagnie assicurative stanno gi\u00e0 attingendo a culture e strumenti provenienti dall&#8217;esterno \u2013 come il design thinking.<\/p>\n<p><strong>Il design thinking centra l&#8217;innovazione sul cliente.<\/strong> Non \u00e8 solo design, perch\u00e9 il design coinvolge il business: questo modello ha infatti facilitato la trasformazione delle aziende di maggior successo al mondo, tra cui Facebook, Apple, Amazon, Netflix e Google.<\/p>\n<p>Fondamentalmente, <strong>il design thinking, ovvero il pensiero progettuale, \u00e8 una metodologia utilizzata per risolvere problemi complessi e soddisfare esigenze altrettanto complesse, sviluppando le soluzioni pi\u00f9 funzionali e desiderabili per i clienti.<\/strong> \u00c8 un processo, un kit di strumenti e anche una filosofia.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pcabroker.com\/en\/il-design-thinking-per-le-assicurazioni\/#Il_Design_Thinking_offre_miglioramenti_rivoluzionari\" >Il Design Thinking offre miglioramenti rivoluzionari<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pcabroker.com\/en\/il-design-thinking-per-le-assicurazioni\/#Il_Design_Thinking_puo_dare_vita_e_profitto_alle_offerte_assicurative\" >Il Design Thinking pu\u00f2 dare vita (e profitto!) alle offerte assicurative<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pcabroker.com\/en\/il-design-thinking-per-le-assicurazioni\/#Il_cliente_e_la_sua_esperienza_e_tutto_qui\" >Il cliente e la sua esperienza: \u00e8 tutto qui<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Il_Design_Thinking_offre_miglioramenti_rivoluzionari\"><\/span><strong>Il Design Thinking offre miglioramenti rivoluzionari<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Uno dei primi passi coinvolti nel processo di pensiero progettuale \u00e8 quello di <strong>definire il problema<\/strong>. Mappare la sfida e comprendere a fondo il problema principale \u00e8 fondamentale per scoprire la soluzione. Senza aver corretto questo primo passo, molti progetti sono andati avanti per creare soluzioni che necessitavano di problemi \u2013 e non il contrario!<\/p>\n<p><a href=\"https:\/\/www.affinitypca.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Affinity PCA<\/strong><\/a> \u00e8 un perfetto esempio assicurativo di questo tipo di pensiero profondamente innovativo. Mobile, on demand, personalizzazione, costi parcellizzati per servizi mirati: fino a poco tempo fa, non erano certo questi gli aggettivi pi\u00f9 immediati per descrivere un\u2019assicurazione. Ma oggi il mondo \u00e8 cambiato e continua a farlo \u2013 anche spinto dalla crisi in atto.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Il_Design_Thinking_puo_dare_vita_e_profitto_alle_offerte_assicurative\"><\/span><strong>Il Design Thinking pu\u00f2 dare vita (e profitto!) alle offerte assicurative<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Una volta l&#8217;assicurazione era essenzialmente una costruzione astratta, manifestata in circa 80 pagine di gergo legale che non molte persone potevano quasi leggere fino in fondo. Questo servizio con un basso coinvolgimento dei clienti creava un vero problema nella vendita del prodotto. <strong>Molte persone hanno bisogno e sono abituate a coinvolgere i loro sensi durante il processo di scoperta e acquisto di un nuovo prodotto <\/strong>\u2013 oggi pi\u00f9 che mai quando si parla di assicurazioni e il rischio, in ogni sfera di vita, \u00e8 purtroppo moltiplicato. In un&#8217;era di overload informativo, <strong>le esperienze sensoriali sono fondamentali nella decisione di acquisto<\/strong>; tuttavia, tra i servizi finanziari, il design thinking \u00e8 spesso una funzione svalutata.<br \/>\nNon per Affinity PCA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Il_cliente_e_la_sua_esperienza_e_tutto_qui\"><\/span><strong>Il cliente e la sua esperienza: \u00e8 tutto qui<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Il pensiero progettuale \u00e8 centrato sull&#8217;interfaccia con l&#8217;utente\/cliente e pu\u00f2 aiutare a colmare il divario tra offerte astratte e la vita reale dei consumatori<\/strong>. Il pensiero progettuale d\u00e0 vita, percezione a valori astratti di marca e rende pi\u00f9 tangibili le offerte intangibili. Il pensiero progettuale crea riconoscimento per i consumatori e buona reputazione per marche e qualit\u00e0. <strong>Il design thinking pu\u00f2 anche creare prestazioni migliori tali da richiedere un prezzo premium. Il design thinking migliora anche l&#8217;utilizzo del prodotto in quanto \u00e8 pi\u00f9 semplice e accattivante da usare.<\/strong><\/p>\n<p>Il senso comune sostiene che non sia possibile rendere tangibili i servizi assicurativi, ma <strong>l&#8217;intangibilit\u00e0 rende le persone incerte ed \u00e8 uno dei principali motivi per cui le persone si sentono insicure quando prendono decisioni di acquisto, nonostante stiano comprando proprio prodotti assicurativi<\/strong>. Rendere tangibili le cose abbassa gli ostacoli all&#8217;acquisto in modo incredibile.<\/p>\n<p>&nbsp;<\/p>\n<p>Con Affinity PCA guardiamo <strong>oltre le tradizionali barriere del settore assicurativo<\/strong>. L&#8217;alleanza diretta con piattaforme digitali ha iniziato a sbloccare una serie di approfondimenti sui clienti \u2013 con adeguata strategia e creativit\u00e0.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Per le sue caratteristiche di curiosit\u00e0 e attenzione all\u2019innovazione, PCA offre servizi assicurativi per portare <strong>grandi benefici alla propria clientela<\/strong>. <\/em><\/p>\n<p><em>Potete contattare\u00a0i nostri\u00a0esperti\u00a0compilando la form qui di seguito.<\/em><\/p>\n<p><em>Se invece volete scoprire la nostra storia di innovazione e assistenza su misura del Cliente, vi invitiamo consultare la nostra presentazione: <\/em><a href=\"https:\/\/www.pcabroker.com\/wp-content\/uploads\/PCA-Presentazione-Corporate-2020.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><em>scaricate qui <\/em><\/a><em>\u00a0<\/em><\/p>\n<p><em>Seguite anche il nostro profilo <\/em><a href=\"https:\/\/twitter.com\/pca_broker_spa\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Twitter<\/em><\/a><em> per seguire le innovazioni e i trend di sviluppo per il mercato delle assicurazioni.<\/em><\/p>\n<p><em>Grazie per l\u2019attenzione e la lettura!<\/em> <\/p>\n<p class=\"old-VC-empty_space\">\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24899-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"24899\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/26306#wpcf7-f24899-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"24899\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24899-o1\" \/><input type=\"hidden\" 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assicurazioni.<\/p>\n","protected":false},"author":1,"featured_media":26307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[340,426,267],"class_list":["post-26306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-assicurazioni","tag-design-thinking","tag-innovazione"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il Design Thinking per le assicurazioni<\/title>\n<meta name=\"description\" content=\"Il pensiero progettuale diventa una fonte di innovazione e sviluppo per trasformare le assicurazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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